Sujit Regmi
Sajilo Care
Brand Identity & RebrandingSajilo Care is a human-centered care brand under the Sajilo ecosystem, focused on simplifying essential care services and products for babies, skin, and families. The brand emphasizes trust, emotional warmth, safety, and accessibility, targeting modern families and caregivers.✔ Brand strategy & positioning✔ Complete brand identity design✔ Logo system & variations✔ Brand guideline (Brand Book)✔ Stationery & print system ✔ Digital & physical mockups✔ Logo animation videosBrand Foundation (What We Built) Brand Vision & Mission Brand Values (Simplicity, Care, Trust, Accessibility, Reliability) Target Audience definition Unique Selling Proposition (USP) Tone of Voice & Taglines Clear brand promise This ensured Sajilo Care communicates consistently and emotionally everywhere. Logo System Combination Mark logo (Icon + Logotype) Human-centered concept with: Abstract human forms Heart-shaped emotional core Protective enclosing curves Multiple logo variations Proper size, spacing & placement rules Incorrect usage guidelines Designed for recognition, softness, and scalability. Stationery & Applications We designed: Visiting cards Letterhead Pricing tags Packaging layout guidance Brand motifs & patterns All follow strict brand consistency rules.Additional Deliverables🎥 Logo animation videos📘 Complete Brand Guide document🎨 Ready-to-use assets for digital & printClient Value “Sajilo Care now communicates trust, warmth, and simplicity through a consistent and future-ready brand system.”Result & Impact✅ Clear brand positioning✅ Strong emotional connection with families✅ Professional and scalable identity✅ Ready for Nepal-wide expansion✅ Consistent brand experience across all touch pointsThe Challenges:A clear, trustworthy, and emotionally warm brand identityA scalable brand system usable across digital platforms, packaging, and physical environmentsConsistent visual language for future expansionProfessional branding that feels gentle, human, and reliableThe existing brand lacked visual consistency, structured guidelines, and emotional clarity.The Solutions:Lumino Technology delivered a complete rebranding and brand guideline system designed to scale across:Digital platformsPhysical brandingFuture service verticalsWe focused on combining medical-grade trust with emotional warmth, keeping everything simple and accessible.
